• Editorial: Campaign relies on ocker charm. [Newspaper Clippings]
    Date: 26/02/2006 - Collection: Media - ID: media/pressclp/P6VI6 - Source: CANBERRA TIMES

  • Aussie travel no longer 'in' [Newspaper Clippings]
    Date: 06/02/2006 - Collection: Media - ID: media/pressclp/PEOI6 - Source: COURIER-MAIL - Author: GREGG, Natalie

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    New ad campaign already cutting through. [Press Releases]
    Media Release The Hon Fran Bailey, MP 27 February 2006 NEW AD CAMPAIGN ALREADY CUTTING THROUGH Australia’s Tourism Minister today released snapshots of what people overseas thought about the new tourism ad campaign, ‘So Where the Bloody Hell Are You?’, as part of the $6 million global consumer research. “More
    Date: 27/02/2006 - Collection: Media - ID: media/pressrel/RXVI6 - Source: MINISTER FOR SMALL BUSINE... - Author: BAILEY, Fran, (forme...

  • Opinion: We're lost in clichés. [Newspaper Clippings]
    Date: 15/03/2006 - Collection: Media - ID: media/pressclp/PP1J6 - Source: COURIER-MAIL - Author: BANTICK, Christopher

  • Take a holiday - now! [Newspaper Clippings]
    Date: 03/05/2006 - Collection: Media - ID: media/pressclp/QBIJ6 - Source: AGE - Author: HAGAN, Kate

  • The Age readers' poll: Do tourism adverts featuring the words 'bloody hell' reflect badly on Australia? [Newspaper Clippings]
    Date: 27/02/2006 - Collection: Media - ID: media/pressclp/QDVI6 - Source: AGE

  • Boss quits tourism job. [Newspaper Clippings]
    Date: 27/07/2006 - Collection: Media - ID: media/pressclp/QIDK6 - Source: DAILY TELEGRAPH

  • Bloody hell! New tourism advertisements go on the offensive to boost visitor dollar. [Newspaper Clippings]
    Date: 24/02/2006 - Collection: Media - ID: media/pressclp/QMUI6 - Source: AGE - Author: KHADEM, Nassim

  • Tourism discovers value of pay TV. [Newspaper Clippings]
    Date: 15/06/2006 - Collection: Media - ID: media/pressclp/QVYJ6 - Source: AUSTRALIAN - Author: CANNING, Simon

  • 'Bloody' ripper of a result for Tourism Australia campaign. [Newspaper Clippings]
    Date: 16/03/2006 - Collection: Media - ID: media/pressclp/QW1J6 - Source: CANBERRA TIMES

  • Tourism ad is a winner. [Newspaper Clippings]
    Date: 19/06/2006 - Collection: Media - ID: media/pressclp/R20K6 - Source: DAILY TELEGRAPH

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    New global advertising agencies for Tourism Australia. [Press Releases]
    Media Release The Hon Fran Bailey, MP 15 July 2005 NEW GLOBAL ADVERTISING AGENCIES FOR TOURISM AUSTRALIA M&C Saatchi and Carat have been appointed as global advertising agencies for Tourism Australia, Minister for Small Business and Tourism, Fran Bailey announced today. Following an intensive and thorough evaluation process which attracted
    Date: 15/07/2005 - Collection: Media - ID: media/pressrel/VPOG6 - Source: MINISTER FOR SMALL BUSINE... - Author: BAILEY, Fran, (forme...

  • What the bloody hell befell travel chief. [Newspaper Clippings]
    Date: 26/07/2006 - Collection: Media - ID: media/pressclp/WVCK6 - Source: AGE - Author: WAINWRIGHT, Robert

  • Enter the dragon. [Chinese tourism in Australia] [Articles]
    Date: 13/01/2005 - Collection: Library - ID: library/jrnart/BSYE6 - Source: BUSINESS REVIEW WEEKLY - Author: LLOYD, Simon

  • Bloody Brits censure ads. [Newspaper Clippings]
    Date: 10/03/2006 - Collection: Media - ID: media/pressclp/RMZI6 - Source: AUSTRALIAN FINANCIAL REVI... - Author: ALLEN, Lisa