Media Watch


Electronic Media Monitoring Service 


15-03-2010 09:13 PM



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15-03-2010 09:13 PM


Media Watch is Australia's leading forum for media analysis and comment. David Marr and the team turn a critical eye on the media in general and journalism in particular.


15-03-2010 09:38 PM

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2010-03-15 21:13:05

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Media Watch -

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(generated from captions) THEME MUSIC Well, News Limited journalists Woman's Day interview, reported that the was Lara Bingle's response which of course that featured that photograph to the article a week earlier nude in the shower. taken by Brendan Fevola of her Are you with us so far? paying attention If not, you just haven't been to the real news of the week. worrying about global warming Probably frittering your time away or Australian-Indonesian relations. I'm Jonathan Holmes. Welcome to Media Watch. brings out the worst in the media. Of course, it's the sort of saga that editor of Woman's Day, Here's Fiona Connolly, explaining to Neil Mitchell the infamous shower photo. why she decided to publish

Mine too, Neil. with uber-agent Max Markson. But by then, Lara had signed up and money went to Lara Markson went back to Woman's Day was a good idea either. and none of that she'd taken money from Woman's Day, As soon as it was known

from victim to hussy. the media transformed Lara Bingle an old memory An old footy player dragged up Brendan Fevola. about the day she met

and speculation. The papers ran pages of gossip to have been hired by a neighbour, The removal van that turned out down the toilet. the ring that may or may not be

or at least dollars. And the paparazzi scented blood - cornered and melting down. Lara Bingle, out of hiding, who shot this unedifying footage The freelance cameraman

on a 24-hour license and sold it to Seven Nine and run on A Current Affair. was incensed to see it pinched by Look at the water marks. a lot of money. He's miffed that he was done out of How sympathetic do you feel? Is the relationship over? Will there be a wedding? How's she going? sympathy, but got precious little, One person who might have expected was Lara Bingle's mum.

the penthouse apartment in Bondi. Trapped like a fly in a web outside Can you open the door?

They're all around me, please. Oh, well, we could go on and on. with much credit Nobody comes out of these stories for bringing them to us. and nobody loves the media

and listens and reads. But admit it, almost everyone watches what shall I say, substantive matter. Let's move on to a more, on commercial radio is paid for How do we know when what we hear and when it isn't? broadcasting regulator, According to the and Media Authority, ACMA, the Australian Communications care about. it's a question radio listeners it isn't, But more and more often these days sound like this: especially when the ads and whatever the code they follow The footy season is on us like a punt on the game. a lot of folk the governments of NSW and Victoria A bit over a year ago,

announced changes in the law on the media's coverage of sport. that have had dramatic effects

effectively a national market What that meant was that there's now for online bookmakers. And the competition is fierce. we focussed on this sort of thing. Last year on Media Watch with TAB Sportsbet. And plenty of time for live betting but bet responsibly. As I said, you can bet in running, TAB Sportsbet is a subsidiary

Tabcorp. of the giant Victorian-based company, It has an exclusive deal with Nine, commercial radio stations, too. and buys spots on numerous For example: for the punter's dollar, But Tabcorp has rivals for example on Melbourne's 3AW:

from TAB Sportsbet. Which is a different company commercial radio - They're popping up all over and corporate bookmakers, interviews with TABs and the footy and the cricket spruiking the odds on the gee-gees that moves. and pretty much anything else actually advertisements, But are all these spots

paid for by the bookies? it's very hard to tell. Well, turns out Sportsbet.com.au, for example, We asked Matt Campbell of with Fairfax Media whether his company's deal he does for 2UE and 3AW. included the interviews He answered: the same question, it responded: But when we asked Fairfax Media On the other hand, says Fairfax, Glenn Munsie on 2UE are paid for: the interviews with TAB Sportsbets' Really? Here's the intro again: being a paid segment. Did you? I didn't hear anything about it Fairfax Media. 6PR in Perth is also owned by every week It features multiple interviews and its online operation, TAB Player. with the Western Australian TAB

For example:

TAB Player, According to David Shortte of those interviews are paid for:

Again, Fairfax Media agrees. are clearly commercials because they: But, it says, Shortte's spots they're live, unscripted interviews. Well, they're not "read" - between commercials, It's true they're sandwiched an ad to us. but this one didn't sound like

whether it's clearly a commercial? Well, does it matter

Yes it does. A lot. Advertising Standard, Because the Commercial Radio clearly states: which has the force of law, are paid for, So if all these interviews to the listener, and that's not made clear them are breaking the law. the radio stations that broadcast reviewing the advertising rules. Interestingly, ACMA is currently

well aware of the problem. And it's clearly

to be allowed to embed advertising Commercial radio stations would love seamlessly into their programming. they're supposed to obey the law. But meanwhile, has got the picture. At least 2GB's Ray Hadley corporate bookmaker Sportingbet. Every Friday he has chats with like this: Sometimes, they've been introduced But the day after we rang Sportingbet interviews on Hadley's program, asking whether it paid for its we heard this: Gee, Ray, great new sting!

In a lengthy email to Media Watch, is under review by ACMA... 2GB says that because the whole issue Meanwhile, it says, in effect, that Media Watch should butt out. At least radio has a regulator. But there's no official umpire to make sure that we know what we're reading. And a lot of punters in NSW wouldn't dream of going to the races or down to the TAB without their Daily Telegraph with its handy lift-out: Pages of detailed info for the punter, each one headed in fetching yellow and green. The TAB in New South Wales, like TAB Sportsbet, is now owned by Tabcorp. Its deal with the Daily and Sunday Telegraph is rumoured to be worth millions to News Ltd. Whatever, the Tele's TAB-sponsored pages regularly feature flattering stories about the TAB and Tabcorp's other businesses.

All fascinating stuff for the punters, no doubt.

But curiously, you'll read very few stories about any of the TAB's rivals.

Colourful NSW bookie Robbie Waterhouse, for example, recently complained at the Productivity Commission's hearings into gambling that bookmakers like him couldn't get a mention in the Tele.

We put that allegation to the Telegraph, which flatly denied it: Well, that's a relief. But perhaps Mr Miranda should make that clear to his journalists on the Daily Telegraph, because they seem to have been under a different impression.

Over a year ago, one of them emailed Mark Morrissey of online operator Betchoice owned by Sydney bookmaker Colin Tidy. The reporter was: Mark Morrissey was keen to help, on one condition:

To which the Tele journo replied: I know the spelling's a bit off, but it was New Year's Day. Mark Morrissey shot back: The journo's response?

And later: Well, according to the reporter's boss, that's all baloney. Hard to know what to believe, isn't it? Before we go, the punters among you may have laid money that I'd cover the thoughts of ABC Chairman Maurice Newman on the media's balance, or lack of it, on the climate change issue.

If so, you've done your dough. But if you're interested in my thoughts on that difficult topic, I've already expressed them at some length in the ABC's analysis and opinion portal, The Drum. There's a link to the piece and to the Chairman's speech on our website. Leave your comments on that or any other topic there. Till next week, goodnight.

Closed Captions by CSI

This program is not subtitled 'Lateline' Historian Professor This Program is Live


Good evening, the Prime

Minister is refusing to release

correspondence from his

Environment Minister about the

Home Insulation Scheme. Last

week Kevin Rudd revealed he'd

received a series of letters

from Mr Garrett about the

safety of the program. The

Opposition wants Mr Rudd to

make them public. About 30

people have been injured after

a bus and two trucks collided

on the outskirts of Darwin, the

bus was carrying mostly schoolchildren, sandwiched

between a rowed train and a

semitrailer at an intersection

on the Stuart Highway, the passengers have been taken to

hospital and are in a stable

condition. In Thailand

anti-government protesters back

away from a main rally ground

in Bangkok to plan their next

move. Tens of thousands of supporters of Thaksin

Shinawatra have been gathering

at an army barracks. The Prime

Minister ignored demands to

resign. West Tigers come from

behind to beat Manly in the

first round of the NRL. Sea

Eagles dominated, the Tigers

won by 26 points to

22. Tomorrow's weather -

showers expected in Brisbane

and Darwin, mainly fine

elsewhere. More news on

'Lateline' at 10:30.