Title Loyalty programs not a rewarding experience.
Database Press Clippings
Date 03-06-2002
Source AUSTRALIAN FINANCIAL REVIEW
Author BURBURY, Rochelle
Citation Id 1MO66
Cover date Monday, 3 June 2002
Item Online Text: 707654
Key item No
Major subject Customer loyalty
Surveys
Consumer behaviour
MP no
Speech No
Text online Yes
System Id media/pressclp/1MO66



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