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$550,000 to promote group training.

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Media Release


20 October 2005

The Australian Government will provide $550,000 to Group Training Australia Limited for the first phase of a two phase national marketing campaign that will further enhance awareness of group training.

The funding was announced at the 2005 Group Training National Conference by Australian Government Minister for Vocational and Technical Education, the Hon Gary Hardgrave MP.

“Group training is a uniquely Australian concept - whereby an organisation employs a New Apprentice under a training contract and places them with host employers,” Mr Hardgrave said.

“The marketing campaign managed by Group Training Australia Limited, the national peak body representing the group training industry, will have a particular focus on critical skills needs in traditional

trades, and aims to spread the message on the benefits of group training to regional Australia.”

“The Australian Government has previously provided $1.65 million for the three stages of the campaign. Through radio, internet and print advertising, it has raised the profile of group training and promoted its benefits to employers, particularly small and medium-sized businesses.

“Group training is aimed at creating additional New Apprenticeship employment opportunities and allowing continued employment until the completion of the training contract. It also aims to improve the quality and breadth of training available to New Apprentices, particularly in small and medium-sized businesses.

“The group training industry is the single largest employer of apprentices and trainees. Since March 1995 to March 2005, there has been an increase from 16,800 to 40,300 New Apprentices covered by group training," Mr Hardgrave concluded.

Media Contact: Suzanne Ferguson 0402 896 100

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