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Creative Industries Cluster Study report.

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Creative Industries Cluster Study report

Large economic and cultural gains will be made possible by digital content production and applications development according to a report released today by the Acting Minister for Communications, Information Technology and the Arts, Senator Rod Kemp.

The Stage One report on the Creative Industries Cluster Study provides preliminary analysis and mapping of the industries producing digital content and applications.

The report identifies the key enterprises, their location and the productivity drivers and barriers. It also finds that cluster approaches potentially offer a means of addressing barriers and market failures in digital content and applications industries. The clusters have the potential to improve the efficiency and international competitiveness of these industries.

Creative industries producing digital content and applications are of increasing importance due to their ability to contribute to economic growth and social development. They are providing innovative new services and products, and developing new ways for people to interact with information systems and new technologies. These industries are also expected to increasingly impact on other sectors of the economy in cross service and cross product innovation.

The study found that the application of digital technologies in some creative and media industries, like music and film post-production, are resulting in significant changes in the way content and applications are developed and produced. This will require new business models and ways of working, as well as new skills and infrastructure to support business management and collaborative work within the digital content and applications industries themselves.

The report also found that digital content and applications development activity in Australia is small scale. While this report has principally considered the strategic issues facing the development of digital content and applications in Australia, the Government has also implemented a range of content-based initiatives which support the development of digital content and applications.

Current Government initiatives which support the development of digital content and applications include:

additional funding of $2.1 million over three years to the Australian Film Commission to ●

fund the development of innovative broadband content; $34 million over five years for the Schools Online Curriculum Content Initiative; ● a $200 million commitment to the Virtual Colombo Plan; ● the $50 million National Communications Fund program; ●

the $39 million Advanced Networks Program; and ● $4.76 million over three years to the Launceston Broadband Project. ●

The Stage One findings will be used to inform the next stage of the study which will consist of a number of case studies of identified industry sub-sectors. This will provide further information on the extent to which firms cooperate and collaborate, the nature of firms' output and opportunities for firm establishment, growth and diversification, and assist in later policy development.

The report was prepared by the Department of Communications, Information Technology and the Arts and the National Office for the Information Economy and is available online at

Cluster Study Report - Download PDF file 405k

Media contact: Sasha Grebe 02 6277 7480 or 0409 445 246 Website:

125/02 30 May 2002

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