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New Qantas flights to Shanghai delivers enormous tourism opportunity.

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The Hon Fran Bailey MP Minister for Small Business and Tourism 6 December 2004


Qantas’s decision to re-establish non-stop flights from Sydney to Shanghai is a major step towards meeting the enormous inbound Chinese tourism opportunity, according to the Minister for Small Business and Tourism, Fran Bailey.

“China is forecast to be Australia’s fastest-growing tourism market over the next decade, with 19 per cent average annual growth expected to bring in one million Chinese visitors each year by 2013,” Fran Bailey said.

“I wish to congratulate Qantas on its decision to re-establish non-stop flights from Sydney to Shanghai, including an international connection to Melbourne. This will significantly enhance Australia’s capacity in this rapidly emerging market, and will play an important role in building relationships between Australia and China.”

Qantas will be providing three services per week to Shanghai, substantially supplementing the services currently provided exclusively by Chinese carriers.

“The potential of the Chinese market was reflected in the Government’s election commitment to develop an Emerging Markets Strategy,” Fran Bailey said.

The Emerging Markets Strategy is a key tourism election commitment, which will aim to capitalise on the significant growth potential in the Chinese market. The process of developing the Strategy will include an audit of capabilities, the identification of impediments and gaps in Australia’s capacity to effectively cope with mass tourism from China, and the development of policy initiatives to boost Australia’s capability.

“The new Qantas flights are an essential step towards ensuring adequate airline seat availability between Australia and China, and this is a critical factor for achieving maximum tourism outcomes from China,” Fran Bailey said.