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Cadbury's chocolates, Holden cars: not Australian?

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The Hon. Warren Truss, MP

Minister for Customs and Consumer Affairs

Deputy Leader of the House




29 June, 1998





The Minister for Customs and Consumer Affairs, Warren Truss, has called on the Australian Greens to explain to all Australians why they are attempting to prevent companies such as Cadbury and General Motors-Holden’ s from describing their products as Made in Australia.


Mr Truss said the Greens have delayed and are attempting to block important Government legislation which is designed to sweep away uncertainty over country of origin labeling and provide a benchmark for the product descriptions, ‘Made in Australia’ and ‘Product of Australia’.


“The Government’s country of origin legislation has the support of the Australian Chamber of Commerce and Industry, the National Farmers’ Federation, the Pork Council of Australia and many other industry and rural sector groups,” Mr Truss said.


“Our legislation recognises the fact that there are many industries in Australia employing hundreds of thousands of Australian workers, which use some imported inputs.


“The Government’s legislation would, for example, allow a Holden car, Cadbury’s chocolates, or Australian-built ferries to be described as ‘Made in Australia’. Senator Bob Brown should explain to the workers at these companies why he is advocating a labeling system that would deny their products the marketing advantage of the Made in Australia label.”


Under the Federal Government’s legislation, ‘Product of Australia’ will be reserved for items with 100 per cent Australian content or as near to it as possible, while ‘Made in Australia’ will be applied to items which have incurred the majority of their cost of production in this country and have been substantially transformed in Australia.


Mr Truss said the Government’s legislation includes a regulation-making power which would stop simple conversion practices, such as diluting imported orange juice concentrate, from being able to use the Made in Australia label.


“The Government is legislating to protect the ‘Product of Australia’ label for the all Australian product. If consumers want to purchase a product which is 100 per cent Australian, without imported components, they should look for this label,” Mr Truss said.


“This premium label provides an excellent marketing opportunity for industries such as Australian pork, citrus or strawberry jam to aggressively promote their products as 100 per cent Australian.”




Contact: Andrew Hall Media Adviser 02 6277 7790; 0419 996 766


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