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Road safety campaign targets speeding in regional Australia.

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Sandy Macdonald

National Party Senator for NSW 

Canberra: Phone (06)2773277

Singleton: Phone (065) 711 886




Road safety campaign targets speeding in regional Australia


A new anti-speed campaign to target young males driving in rural and regional Australia uses humour to take a new look at the adverse consequences of speeding.


Senator Sandy Macdonald, Chairman of the Federal Road Safety Black Spots Consultative Panel for New South Wales today launched the campaign on behalf of the Federal Government. “Rural road safety is a top priority for regional Australia, as country drivers are 50 per cent more likely to be involved in a fatal crash than city drivers. I was very pleased when the Minister John Anderson asked me to get involved in this important campaign,” he said.


Senator Macdonald said research conducted in developing the campaign highlighted that for young people, the social costs of license loss were considered far more real, immediate and potent than the less tangible possibility of death or injury so often used in road safety campaigns to date.


“Sadly, it is young men aged 17 to 25 who are most at risk on regional roads. Excessive speed is invariably a factor.”


The television and radio campaign goes to air nationally from 21 February and features a young man being driven to a mate’s party by his mother. “The campaign focuses on the embarrassment, inconvenience and economic consequences of losing one’s licence. It makes clear that ‘the quickest way to lose your licence is by speeding’.”


The campaign advises ‘Choose your speed. Choose your consequences. Every 10km/h makes a difference.’


Senator Macdonald said that speed is a major road safety problem Australia wide. ‘The increase in the January road toll highlights this, and the Coalition Government is determined to address the problem,” he said.


Federal Office of Road Safety research has shown that changes in driving speeds of as little as 5 or 10km/h can have a significant effect on the chances of surviving in a crash.



18 February, 1999


Media contact: Katherine Martin 02 6277 3277/0413 044 754