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Truss announces major promotional program to boost business in India.

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Media release

1 March 2007

Truss announces major promotional program to boost business in India A new Australian Government initiative will accelerate commercial engagement with India, Australian Government Minister for Trade, Warren Truss, announced in New Delhi today.

Mr Truss said Utsav Australia (Celebrate Australia) is a first-of-its-kind, sustained marketing and promotions program to raise awareness of Australian business and industry among the Indian business community.

“The three-year marketing and promotions program will be driven by Austrade. It will feature a range of year-round events to highlight the emerging business and investment opportunities across the sub-continent,” Mr Truss said.

“The Indian economy has had sustained growth at nine per cent which is generating practical outcomes for Australia. Utsav Australia aims to deepen Australia’s commercial links with this dynamic economy.

“India is growing faster than any of our other top 30 export markets. Merchandise exports to India exceeded $8.8 billion in 2006, increasing by nearly 27 per cent over the previous calendar year.

“Whether it is providing technologies to India’s vast mining and resources sector or infrastructure design for the 2010 Commonwealth Games, Australian businesses are already playing a significant role in India’s compelling growth.”

Mr Truss said Utsav Australia will build on this energetic commercial relationship, increase recognition of ‘business brand Australia’ and help Australian business and industry to carve out a niche in the lucrative Indian market.

“Utsav Australia is part of a $6.5 million Australian Government initiative announced in last year’s budget to provide additional Austrade representation and expanded reach into India,” he said.

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The launch follows the opening of a Consulate-General in Chennai earlier this week which will deepen Australia’s commercial and cultural links in South India.

Austrade’s CEO, Peter O’Byrne saidIndia’s booming economy is shifting our focus from trade in commodities to fresh opportunities in previously untapped sectors.

“Austrade has identified six key industry sectors for targeted development in India including advanced manufacturing and aviation, consumer retail, food and beverage, ICT, infrastructure, in particular 2010 Commonwealth Games projects, mining and resources, and services.

“Tremendous potential exists for Australian suppliers willing to introduce their products or services to this vibrant mix of growth and change,” he said.

Mr Truss said Utsav Australia is another example of the Howard/Vaile Government’s commitment to strengthen Australia’s increasingly important economic relationship with India and to boost opportunities for Australian businesses in the booming Indian economy.

For further information on Utsav Australia (Celebrate Australia) or to participate, please contact Austrade on 13 28 78.

With representation in 10 Indian cities and a dedicated on-the-ground network of industry specialists, Austrade can provide practical advice, market intelligence, contacts and ongoing support to Australian businesses looking to expand into the Indian market.

Media Inquiries: Minister Truss' office 02 6277 7420 - Departmental Media Liaison 02 6261 1555

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