Note: Where available, the PDF/Word icon below is provided to view the complete and fully formatted document
Record breaking result for SBS world cup coverage

Download PDFDownload PDF


The 1998 World Cup in France has broken all records for television viewing o f soccer in Australia.

More than 7 3 million Australian viewers tuned into SBS Television’s exclusive coverage of France '98 during the 33 days o f the tournament.

The national viewing audience for the World Cup was up by 1.6 million · or more than 28% - on the 1994 World Cup in the USA. In the five mainland capital cities · Sydney, Melbourne, Brisbane, Adelaide and Perth - more than 56% o f all homes tuned into the SBS coverage.

The SBS Head of Television, Peter Cavanagh said today the World Cup had been a phenomenal success, with Australian audiences getting caught up in the excitement of a truly global event.

Mr. Cavanagh said the result was a fitting tribute to SBS Television's commitment over the past 18 years to developing the game o f soccer into a successful television sport in Australia.

"Only a few years ago, if anyone had said that more than half the country would be sitting up all night watching soccer on television, no-one would have believed them,”

audience for the World Cup because it excludes a number o f major viewing groups”, Mr. Cavanagh said.

"The figure refers to ‘live’ viewing only and does not take into account the hundreds o f thousands o f viewers who used their video recorders to avoid getting out of bed in the very early hours o f the morning.

“It also excludes all out-of-home viewing in places such as pubs, clubs and World Cup parties, viewers watching SBS through local self-help services and those accessing the SBS coverage which we provided free o f charge to a number of regional commercial television stations.”

Mr. Cavanagh said SBS had provided Australian viewers with the most extensive television coverage of the World Cup of any country in the world,

"Supporters of even the smallest nations competing were fully catered for with some 220 hours o f live and replayed match coverage and more than 50 hours o f support programming including Fantasy World Cup, soccer-related documentaries and features."

For further information please contact Chris McDonnell, publicist, on (02) 9430 3787.