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Wednesday, 28 November 1973
Page: 2180

Senator POYSER (VICTORIA) - As there is fairly constant criticism of the amounts of advertising on television, can the Minister for the Media inform me how many minutes are permitted for advertising in any hour under the regulations? Can anything be done to overcome the clutter of advertisements which appear to be a major viewer irritant?

Senator Douglas McClelland (NEW SOUTH WALES) - I think that the honourable senator will see in the last annual report of the Australian Broadcasting Control Board that reference was made to the Board's concern about the amount of nonprogram material, including the stations' own program promotion and advertising, being televised. The Australian Broadcasting Control Board has advised me that as from Decembernext month- it intends limiting the number of program promotions that a station can put to air. In a recent circular, the Board has advised station managements that except in certain circumstances no more than 13 minutes of non-program material may be televised in each hour between 6 o'clock and 10 o'clock in the evening. The Board's advertising time standards allow for television stations 1 1 minutes of advertising an hour in prime viewing time between 7 p.m. and 10 p.m. and 13 minutes at other times. On Sundays, stations are restricted to 9 minutes of advertising in each hour. But, as I have said, as from next month the stations will have to include in the advertising time their own program promotions.

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