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Thursday, 22 November 1973
Page: 2033


Senator HANNAN (VICTORIA) - I direct my question to the Leader of the Government in the Senate. Is it not a fact that despite Government protestations none of the many Federal instrumentalities using foreign owned advertising agencies have changed to Australian agencies since the Government came to power? Is it not a fact that the Australian Dairy Produce Board has now appointed U.S.P. Needham Australia Pty Ltd, a foreign owned company by Government definition? Is it not a fact that in Victoria, whence the Board operates, there are over 60 totally Australian owned agencies from which the Board could have chosen its agency? Will the Government stop talking emotionally about Australian nationalism while its actions are in contradiction of it?


Senator MURPHY - The question is directed to me. I understand that much of what the honourable senator puts as fact is not fact and that there have been significant changes. I suggest that this answer might be supplemented by the Minister for the Media who has been instrumental in bringing about those changes.


Senator Douglas McClelland (NEW SOUTH WALES) -The Commonwealth Advertising Branch comes within my immediate ministerial jurisdiction. In recent weeks there has been a complete restructuring of the Commonwealth Advertising Council which will ensure that in future Australian owned agencies will be in the majority on that Council. As I understand it, about 80 per cent of

Commonwealth Government departmental advertising is now in the hands of Australian owned agencies. The Australian Dairy Produce Board, to which I understand the honourable senator referred, is of course a statutory organisation and, as I understand it, is responsible for its own advertising arrangements.







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