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Wednesday, 21 November 1973
Page: 1950

Senator O'BYRNE (TASMANIA) - I direct a question to the Minister for the Media. As it is the Labor Government's policy and the policy of the Minister's Department to ensure not only a greater number of Australian film productions but also to secure an improvement in the quality of television programs, will he give consideration to establishing a research section to survey in depth what type of programs people want to watch and to what extent people are enjoying what they watch?

Senator Douglas McClelland (NEW SOUTH WALES) -A research section has been established within the Department of the Media and arrangements are being made by it to conduct a seminar early next month in association with the Australian Broadcasting Control Board, the Australian Broadcasting Commission, the universities and independent commercial researchers to discuss this overall matter of program quality improvement. I can also tell the honourable senator that I am given to understand that a private survey was recently conducted by a private research organisation into people's attitudes to programs. I understand that the results of that private survey indicate that there has been an increasing appreciation on the part of the public of programs produced by the Australian Broadcasting Commission. I suggest that this could well be because the Government this financial year has made available an additional $10m to the Commission, the great bulk of which is being used for programming purposes.

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