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Wednesday, 27 September 1972
Page: 1202

Senator GUILFOYLE - My question to the Minister representing the Acting Minister for Health follows the reply by the Minister to the question asked by Senator Willesee with regard to an advertisement depicting a child smoking a cigarette. Can the Minister give further information on this subject, as I understand that this advertisement is one of a series of advertisements in the $500,000 anti-smoking campaign initiated by the Government? As my personal reaction was that this advertisement gave an impression of exploitation of a child, has he any information as to the form that future advertisements will take?

Senator GREENWOOD - I am sure that Senator Guilfoyle appreciates that I am the Minister in the Senate representing the Acting Minister for Health while the Minister for Health is recovering from an illness. I do not know what the future programme of advertisements will be, except that there is, as Senator Guilfoyle has stated, a $500,000 programme over a period of 3 years designed to publicise as effectively as possible and as part of a health education programme the dangers of smoking. It may be that the advertisements which have been published will, as reflection occurs and as people consider whether the advertisements are achieving their purpose, be regarded as not so satisfactory as some other means of advertising. That is always possible. However, if they develop controversy, if they start people talking and if the impact of the message is getting across, surely that is the purpose of the advertising and the advertisements must be doing a good job. I shall convey the honourable senator's question to the Acting Minister for Health for such reply as he may give or as Senator Sir Kenneth Anderson may give when he comes back.

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