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Thursday, 13 April 1972
Page: 1079

Senator POKE - I address another question to the Minister representing the Minister for Primary Industry. By way of preface I refer to my question addressed to the Leader of the Government in the Senate and an earlier question to the Minister representing the Minister for Primary Industry on the need for the Australian Wool Board to promote wool. I now ask: Has the Minister seen reports that an Irish trade commission promoting Irish wool designs is in Sydney at the present time and receiving considerable publicity and business? What steps are being taken to emulate this successful promotion so that Australian wools and designs can receive similar promotion overseas?

Senator DRAKE-BROCKMAN - A prophet is without honour in his own country. The Australian Wool Board, through the International Wool Secretariat, has been promoting wool in many parts of the world. One has only to visit the International Wool Secretariat in London to see wool being promoted in all manner of ways, one instance being the very lavish carpets on the floor as one enters the front door of the building. A tremendous amount of promotional work is going on. Some growers and some people in the wool industry disagree with the way in which wool is being promoted. I will seek some information on promotion by way of a report from the Australian Wool Board and give it to the honourable senator so that he can understand the job being done by the Board.

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