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Tuesday, 4 December 1973
Page: 4271

Mr Snedden asked the Minister for Defence, upon notice:

(1)   Has he given consideration to providing a sum of money to CMF recruiting committees on an annual basis which might be used to promote recruiting campaigns through the media over and above the national advertising campaign.

(2)   If so, what was the outcome of that consideration.

(3)   If not, will he give consideration to the matter.

Mr Barnard - The answer to the right honourable member's question is as follows:

The Honourable Leader of the Opposition is apparently not aware that funds arc already allocated for the purpose of promoting CMF recruiting through the media over and above the national CMF advertising campaign.

Under these arrangements, individual CMF units and formations are authorised and invited to bid for advertising and other promotional aids to support preplanned local recruiting campaigns. Depending on the nature of the planned campaign and the overall funds availability this support may take the form of press and/or radio advertisements placed in the local media, together with specially prepared printed material such as posters, brochures and leaflets.

During the financial year 1972-73 a total of 85 such individual campaigns were arranged at a cost of $41,449. This amount covers media costs only and does not include the printed material nor the cost of CMP advertising at the national level.

I consider this arrangement provides the most efficient and equitable form of promotional support for CMF units and their local committees.

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