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Tuesday, 8 March 2005
Page: 135


Senator Faulkner asked the Special Minister of State, upon notice, on 19 November 2004:

(1)   Not including any advertising campaigns contained in questions on notice nos 105 to 121, for each of the financial years, 2003-04 and 2004-05 to date: (a) what is the cost of any current or proposed advertising campaign in the department; (b) what are the details of the campaign, including: (a) creative agency or agencies engaged; (b) research agency or agencies engaged; (c) the cost of television advertising; (d) the cost and nature of any mail out; and (e) the full cost of advertising placement.

(2)   When will the campaign begin, and when is it planned to end. (3)   (a) What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(3) (a)   What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(4)   Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.

(5)   Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (4) above; if so, what are the details of that drawing right.

(6)   Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.


Senator Abetz (Special Minister of State) —The answer to the honourable senator’s question is as follows:

(1)   The only advertising campaign conducted by the Finance portfolio during this period was the federal election public awareness campaign conducted by the Australian Electoral Commission (AEC).

(a)  

   The advertising campaign is estimated at $8.5 million (all costs GST exclusive), of which television advertising placement comprised $4.8 million.

   (a) The creative advertising agency engaged was WhybinTBWA Pty Ltd;

   (b) The market research agency was Eureka Pty Ltd;

   (c) The total cost of television advertising placement is estimated at $4.8 million;

   (d) Production and national mailout of an AEC Household Elector Leaflet to all Australian households was conducted at a cost $1.6 million; and

   (e) The full cost of advertising placement is estimated at $7.5 million.

(b)  

   The 2004 election public awareness campaign was targeted to all eligible electors and divided into three phases of advertising over the course of the campaign, firstly focusing on enrolment, followed by voter services and formality (how to cast a formal ballot).

   (a) The creative advertising agency engaged was WhybinTBWA Pty Ltd;

   (b) The market research agency was Eureka Pty Ltd;

   (c) The total cost of television advertising placement is estimated at $4.8 million;

   (d) Production and national mailout of an AEC Household Elector Leaflet to all Australian households was conducted at a cost $1.6 million; and

   (e) The full cost of advertising placement is estimated at $7.5 million.

(2)   This campaign commenced on the day the 2004 federal election was announced and ceased on election day, 9 October 2004. (3)   (a)   Funding for the campaign is provided for in the AEC’s 2004-05 Budget (Appropriation Bill No 1).

(3) (a)   Funding for the campaign is provided for in the AEC’s 2004-05 Budget (Appropriation Bill No 1).

(b)   Appropriations made in both years.

(c)   A departmental item.

(d)   Supplies.

(4)   No.

(5)   Not applicable.

(6)   No.