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Monday, 7 March 2005
Page: 167

Senator Faulkner asked the Minister for Family and Community Services, upon notice, on 19 November 2004:

With reference to the Philanthropy advertising campaign:

(1)   For each of the financial years, 2003-04 and 2004-05: (a) what is the cost of this advertising campaign; and (b) what is the breakdown of these advertising costs for: (a) television (TV) placements; (b) radio placements; (c) newspaper placements; (d) printing and mail outs; and (e) research.

(2)   What: (a) creative agency or agencies; and (b) research agency or agencies; have been engaged for the campaign.

(3)   When will the campaign begin, and when is it planned to end.

(4)   If there is a mail out planned, to whom will it be targeted and what database will be used to select addresses - the Australian Taxation Office database, the electoral database or other.

(5) (a)   What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(6)   Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.

(7)   Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (6) above; if so, what are the details of that drawing right.

(8)   Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.

Senator Patterson (Minister for Family and Community Services and Minister Assisting the Prime Minister for Women’s Issues) —The answer to the honourable senator’s question is as follows:

(1) (a)   $61 400 was expended in 2003-04 for formative research. There will be no advertising campaign (b) Not applicable.

(2) (a)   None. (b) Eureka Strategic Research undertook the formative research.

(3)   The interim report from the philanthropy research was provided to the Department in January 2005, and a final report is due in November 2005. It is proposed to launch the communication strategy for Workplace Giving in mid 2005.

(4)   Not applicable.

(5) (a)   The Community Business Partnership appropriation will be used. (b) Funds from 2003-04 were used for the formative research. (c) Funds relate to an administered item. (d) Outcome 2, Output Group 2.2.

(6)   No.

(7)   Not applicable.

(8)   No.