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Greens announce junk food and alcohol advertising levy.



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Bob Brown 

Australian Greens Leader 

Greens announce junk food and alcohol advertising levy

Media Release | Spokesperson Bob Brown

Wednesday 21st July 2010, 9:32am

The Australian Greens have called for a levy on junk food and alcohol advertising similar to the levy which

has applied in France since 2004.

Launching the policy with Victorian Greens Senate candidate, Dr Richard di Natale in Melbourne today,

Greens leader Bob Brown said the advertisers could choose the option of including health information in

their advertising or pay the levy.

"This type of levy has been working in France since 2004. Australia should not allow junk food and alcohol

companies to make billions at the expense of the health and well being of Australians," Senator Brown

said.

"The alcohol industry spends $109 million on advertising per year while fast food companies are among the

top 50 advertisers in Australia, spending around $165 million on advertising per year."

"At the same time the costs to individuals and the community as a result of consumption, in terms of health

effects, social costs and lost productivity, of these products is enormous. Alcohol use in Australia costs

$15.3 billion and obesity costs are estimated to be around $58.2 billion," Dr Di Natale said.

The levy could potentially raise around $4 million in revenue for A Health Promotion Advertising Fund,

under the National Preventive Health Agency. It would be used to provide health information to consumers

through social marketing campaigns," said Dr Di Natale.

The Greens will introduce legislation to:

• Introduce a requirement to include health information on alcohol

and junk food advertising (the standards and nature of the health

information to be determined by a National Preventive Health

Agency);

• Provide advertisers with an option to pay a 1.5% levy on alcohol

and junk food advertising rather than include the information

themselves;

• Create a Health Promotion Advertising Fund to allocate the funds

for health information and to replace alcohol or junk food

sponsorship in community sports clubs.