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Budget 2008: Budget driving South Australian outback tourism.



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Minister for Resources and Energy, Minister for Tourism

BUDGET DRIVING SOUTH AUSTRALIAN OUTBACK TOURISM The Hon Martin Ferguson MP, Minister for Tourism, has announced Budget funding of $500,000 to bolster one of South Australia's premier events and help boost international tourism to the state.

The $500,000 funding is for the South Australian Tourism Commission to ensure the continued success of the highly popular Great Outback Cattle Drive.

Minister Ferguson said: “The Great Outback Cattle Drive is a tourism project capable of showcasing South Australia as the gateway to the great Aussie outback experience.

“The last event was a sell out success with 15 percent of the participants being overseas visitors arriving to our shores from key international markets including NZ, the UK and the USA as well as Ireland, France and Switzerland.

“With an average spend of $4,323 per group travelling during the three week outback experience and yielding a total value of $8 million in media coverage throughout 2007, this is a worthy investment by our Government which will help not only the tourism industry, but many of the related services sectors as well.

“The participants spend a total of more than 1,200 nights on the cattle drive and it is a critically important event for South Australia.

"Survey results from previous years indicate 83 percent of interstate and overseas visitors would not have visited the state is it had not been for the Great Outback Cattle Drive.

"The Cattle Drive showcases the awesome beauty of South Australia’s Outback to the world, with a documentary about the last event screened on The Discovery Channel and watched by more than 2.2 million viewers in key tourism markets.

“A number of media representatives also join the Drive, taking their experiences into homes around the world.

“This kind of publicity helps to position South Australia as the gateway to the Outback and I am delighted that our Government, through this funding commitment, has acknowledged the merits of this event for South Australian tourism and regional South Australia."

Media contact: Michael Bradley - 0420 371 744

The Hon Martin Ferguson AM MP

The H

on Martin Ferguson AM MP

14 May 2008