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Bendigo firm bucks trend with it’s break-through.

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The Hon Ian Macfarlane MP Minister for Industry, Tourism and Resources Media Release - 27 May 2004

Bendigo firm bucks trend with it’s break-through

It may not yet be Silicon Valley but software company Objectify has shown that Bendigo is as good a place as any to produce an innovative IT product for the world market.

The company has based itself in the regional Victoria city where it is undertaking research and development, with the help of a $555,662 Australian Government R&D Start grant, on its Content Management System product.

Federal Industry Minister Ian Macfarlane, in announcing the grant today, praised the company for basing its operations in a regional area and sharing its success with a smaller community.

“Companies such as Objectify are proof positive that not all our best ideas have to come from big cities or larger companies,” Mr Macfarlane said.

“Objectify’s successes will hopefully show other companies the benefits of basing their business in regional areas. Their R&D activities provide an opportunity for young local people to develop skills in the IT sector,” he said.

The software company has developed a Content Management System which more effectively shares organisational information between desktop applications, websites and all core formats and applications.

It will simplify the process of creating new websites, helps structure information to match business goals, effectively searches corporate information, controls content and can archive content.

“Objectify’s program will help companies better distribute their product or service information, save money and perform more effectively,” Mr Macfarlane said.

Objectify has been awarded a $555,662 R&D Start grant, a highly competitive grants program run by the Australian Government’s business unit, AusIndustry.

In 2003 more than 100 companies across Australia received about $100 million under the R&D Start program. Of those, about 30 were Victorian companies, awarded some $25 million.

For more information on Australian Government business assistance programs go to or call the AusIndustry hotline on 13 28 46.

AusIndustry Contact: Chris Butler, 02 6213 7324 or 0411 130 677.

Media Contact: Kirsty Boazman, (02) 6277 7580, Mobile: 0412 171 444 Email: Web site: