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Continued support for the tourism industry.



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Media Release The Hon Bob Baldwin, MP

11 May 2007

CONTINUED SUPPORT FOR THE TOURISM INDUSTRY The Parliamentary Secretary to the Minister for Industry, Tourism and Resources, Bob Baldwin, reaffirmed the Australian Government's support to the tourism industry at the Australian Hotels Association (NSW) 10th Annual Awards for Excellence in Sydney on Friday.

Addressing hotel industry professionals, Mr Baldwin highlighted that the Australian Government will invest an additional $193.3 million in tourism over the next four years.

Of this, $34.9 million will support regional tourism projects especially in drought affected areas through the Australian Tourism Development Program.

"This is exciting news as this additional funding will be used to encourage more international tourists to visit Australia and to strengthen domestic tourism," Mr Baldwin said.

"We are all acutely aware that drought has caused enormous hardship for many regional communities and tourism can play a big part in helping regional areas become vibrant and viable."

"The Government is backing an industry which provides good export earnings and employs more than 450 000 Australians.

"In fact, 2006 saw the most successful of any year for Australian tourism with 5.5 million international visitors."

These figures follow news that the 'So Where the Bloody Hell Are You?' marketing campaign is proving a real success.

"To date the response to campaign activity in key markets has been good, with online activity seeing over 1.5 million visits to the dedicated campaign website.

"These initiatives will ensure continued benefits for growth across all tourism industries including hotels, restaurants, pubs and clubs," he said.

Media contact: Bob Baldwin 0419 694 620 Jaime Abbott 0417 490 821

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