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Celebrating real images of older Australians: Commonwealth Media and Advertising Awards 2001

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Media Release Bronwyn Bishop Minister for Aged Care

Monday, 2 July 2001

Celebrating Real Images of Older Australians -Commonwealth Media and Advertising Awards 2001 Federal Minister for Aged Care Bronwyn Bishop today called on representatives of the media and advertising industry and members of the public to lodge nominations for media and advertising which show real images of older Australians.

The Commonwealth Media and Advertising Awards 2001 aim to recognise excellence with the positive and realistic portrayal of senior Australians by the media and advertising industry.

Mrs Bishop said the awards highlight the key role both play in changing the stereotyping of older Australians.

"The awards recognise excellence in portraying senior Australians as they really are, with as much diversity and achievement as the rest of the community."

Mrs Bishop said this year's awards build on the unqualified success of the program over the past two years.

"Nearly 2500 nominations were received for the 1999 & 2000 awards, with many excellent realistic and positive portrayals of older Australians.

"We want to continue to value and celebrate the role of all older Australians through this very important Government initiative," she said.

The Commonwealth Media and Advertising Awards 2001 are a joint project involving the Federal Government, Older People Speak Out Inc, and the National Australia Day Council. The Awards were established by Minister Bishop during the 1999 International Year of Older Persons as one of many national initiatives to promote positive and realistic ageing.

Winners of the Awards will be announced by Mrs Bishop at the National Press Club later this year.

Total prize money is $24,000, being $2,000 for each of the 12 categories for the 2001 Awards. The categories are:

Daily and Sunday Newspapers; 1. Suburban Newspapers and Magazines; 2.

Regional Weekly and Bi-weekly Newspapers; 3. Metropolitan Television; 4. Regional Television; 5. Radio; 6.

Daily and Sunday Newspaper Photography; 7. Suburban Newspaper and Magazine Photography; 8. Regional Weekly and Bi-weekly Newspaper Photography; 9. Radio and Television Advertising; 10.

Newspaper and Magazine Advertising; and 11. Captioning of Video/Advertising/Other Media. 12.

This year members of the public are also strongly encouraged to take part by nominating news or feature items from newspapers, radio and television, photographs published in newspapers and magazines, and advertisements from the electronic or print media that they feel deserve an award.

[Older People Speak Out will send further information on the awards direct to editors and advertising agencies.] General enquiries: telephone 1300 132 840.

Media Contact: Genevieve Atkinson on 02 6277 7280 or 0407 367 694

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Published on Commonwealth Department of Health and Aged Care web site 4 July 2001 Commonwealth Department of Health and Aged Care URL: