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Victoria records strong growth in Asian visitors.



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Media Release The Hon Fran Bailey, MP

7 December 2005

VICTORIA RECORDS STRONG GROWTH IN ASIAN VISITORS

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Victoria has attracted an additional 31,400 international tourists to the state over the past 12 months, with a boom in Chinese and Korean tourism, according to the latest International Visitor Survey released by Tourism Research Australia.

Tourists from Korea increased by 17 per cent, whilst tourist numbers from China increased by 9 per cent.

“International tourists are being attracted to the wonderful experiences Victoria has to offer, from shopping in Melbourne, to the wineries in the Yarra Valley, to camping in fabulous national parks - Victoria has it all!” Fran Bailey, Minister for Small Business and Tourism said today.

“The latest tourism results are a fantastic result for Victoria.”

Fran Bailey said Chinese tourism is taking off right around the country.

“Chinese tourism is on track to become one of our largest tourism markets in little over a decade,” Fran Bailey said.

“Tourism is a $73 billion industry which earns Australia more in export dollars than we do from the export of coal. Importantly, tourism provides jobs for more than half a million Australians.”

The International Visitor Survey provides detailed insights into the behaviour and demographics of international visitors to Australia.

The report, International Visitors in Australia: Quarterly Results of the International Visitor Survey September 2005, is available for purchase from Tourism Research Australia on (02) 6228 6100 or by email tra@tourism.australia.com.

Media Contact: Kevin Lowe, 02 6277 7450, 0408 404 468 Email: kevin.lowe@industry.gov.au

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