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Government must take control of advertising to stop sexualisation of children.



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www.stevefielding.com.au

MEDIA RELEASE SF/172. Wednesday August 15, 2007

GOVERNMENT MUST TAKE CONTROL OF ADVERTISING TO STOP SEXUALISATION OF CHILDREN

Family First is very concerned about the lack of government control over advertising standards. No one in the Howard Government is responsible for regulating advertising. The Government needs to take control of advertising regulation if it wants to stop the sexualisation of children.

"Every day we see advertisements in print and on television that tell girls and young women they should wear less and be sexually available," Family First leader Steve Fielding said. "Children are not being allowed the innocent childhood that is their right.

"Family First raised the issue of advertising standards with the Government in February in Senate estimates hearings. Family First has also written to the Prime Minister and the Leader of the Opposition to raise these concerns.

"Family First supports a call in the Senate today for a review of television and radio codes of practice. Family First has for more than a year expressed concern about music video clips during children's prime time viewing that show illicit drug use and highly sexualised images of women.

"But this is not enough. The Government must take control of advertising regulation to ensure ads reflect community standards. Advertising includes some of the most powerful images impacting on children. It is incredible that the Government has no role in advertising regulation," Senator Fielding said.

Family First leader Steve Fielding will be speaking on Saturday night at the launch of Women's Forum Australia's "Faking It" report on female body image and sexualisation.

For media enquiries phone acting media adviser Jeremy Stuparich 0411 233 937