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Election advertising blitz.

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MEDIA RELEASE Senator John Faulkner Leader of the Opposition in the Senate Shadow Special Minister of State and Shadow Minister for Public Administration and Accountability


Last night in Senate Estimates the Government Communications Unit confirmed a massive Government advertising blitz is about to hit Australia.

An advertising bill of $109 million was revealed. There are 21 campaigns currently in the media or in the pipeline.

The cost does not count creative charges, printing brochures, mail-outs, public relations campaigns and research.

New campaigns exposed by the Opposition include:

• A campaign on philanthropy costing $2.7 million (placements only) • A Commonwealth Regional Information Service campaign with booklet distribution costing $2 million, pitched at rural Australia, (placements only) and; • A new campaign on National Security costing $.9 million (placements


The Medicare Campaign placement cost is $15.7 million alone. Australians can prepare for a massive and sustained television advertising bombardment.

In 1998 the Government spent $32 million on advertising in the four months prior to the election. In 2001 the spend was around $78 million.

Once creative, research and production costs are added to the $109 million, the Budget blow-out on advertising before the up-coming election will be astronomical.

This money would be better spent on services for Australians, rather than in a transparent attempt to use public money to promote the political interests of the Government.

FOR COMMENT: Colin Campbell 0419 634 919

May 26 2004