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Western Victorian wins National Rural Woman of the Year Award.

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Federal Member for Wannon

Hamilton Office 190 Gray St, HAMILTON VIC 3300 Warrnambool Office 73 Kepler St WARRNAMBOOL VIC 3280 Freecall 1300 131 692 E W

22 May 2007


Stockyard Hill’s Deborah Bain was tonight announced the National 2007 Rural Woman of the Year at an awards ceremony at Parliament House in Canberra.

Federal Member for Wannon, David Hawker, congratulated Mrs Bain on her outstanding achievement.

“This is an amazing achievement and I think all Western Victorians will be delighted to see a local woman recognised for her outstanding commitment to the rural sector,” he said.

“The Rural Industries Research and Development Corporation’s (RIRDC) Australian Rural Woman of the Year 2007 awards support women with a strong and positive vision for the future of rural Australia. They are open to all women in agriculture, forestry, fisheries, natural resource management and related service industries, so to be recognised as the national winner is exceptional.

“It’s a tribute to Deb and to her commitment to agriculture and rural communities as a whole,” Mr Hawker said.

Deborah, who works with her husband David on their wool growing property in Western Victoria, was recently named 2007 Victorian Rural Woman of the Year in recognition of her passion for promoting the importance of agriculture to the broader economy and to the urban population.

“In 2006 Deborah pioneered the concept of Farm Day, providing the opportunity for city families to be hosted by a farm family for the day,” Mr Hawker said.

“Farm Day is a simple and effective way to promote agriculture and to profile farmers as effective and efficient business people.

“Farm Day enables farmers to showcase their skills and their commitment to producing food and fibre and to protecting their environment. City people are given a unique chance to connect with a family on the land in a positive and hands on way, providing them with a new insight and appreciation of the realities of farming.”

Farm Day was successfully trialled in Victoria last May. It was overwhelmingly received by farmers and agricultural organizations alike, as a simple and extremely effective way to promote agriculture.

Deborah’s vision to go national with Farm Day will be recognised this month on the 26 and 27 May. It will provide an opportunity for at least 350 city families across Australia to visit a farm.

Mr Hawker said the RIRDC Award will give Deborah the chance to obtain critical business and governance skills and the capacity to help develop a cohesive group of people in each state to match families and promote the event.

“Her project has the potential to deliver significant and long term gains to agriculture in bridging gaps and in changing the mindset of the urban population towards farming and rural communities,” he said.

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Media contact: Jane Templeton (02) 6277 4006