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Australian businesses back new apprenticeships.



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Media Release

The Hon Dr David Kemp, MP

Minister for Education, Training and Youth Affairs

 

10 November 1999

K12811

 

AUSTRALIAN BUSINESSES BACK NEW APPRENTICESHIPS

 

Business support for the Federal Government’s New Apprenticeships initiative has already resulted in record numbers of young people training in diverse careers to help Australia’s workforce increase its competitiveness and efficiency, the Minister for Education, Training and Youth Affairs, Dr David Kemp, said today.

 

The Minister was speaking in Melbourne at the launch of a new marketing campaign to further increase awareness of the innovative training approach which offers career paths in more than 500 occupations ranging from multimedia and arts to the more traditional fields.

 

“With more than 230,000 New Apprentices already participating in New Apprenticeships, there are now opportunities in more industries than ever before, as well as flexible training and specialised support from New Apprenticeships Centres around Australia,” said Dr Kemp.

 

“A record number of New Apprenticeships are available in expanding industries such as information technology and telecommunications, high-growth sectors like tourism and hospitality, as well as the traditional trades such as manufacturing, engineering and construction.

 

“New apprenticeships are ‘new’ because apprentice-type opportunities are now available in an ever-widening range of occupations and industries. They are also ‘new’ because of the increased flexibility which ensures that training is tailored to the specific requirements of a business.”

 

Major national and state industry associations, including the Australian Industry Group and the Australian Chamber of Commerce and Industry are among a range of organisations joining forces to actively support the New Apprenticeships initiative.

 

Mr David Whiting, representing the Australian Industry Group, told the launch audience that business appreciated the flexibility of New Apprenticeships.

 

“The new streamlined approach is important for business, meaning New Apprenticeships training can deliver the skills industry needs to boost its competitiveness,” said Mr Whiting.

 

The Chief Executive Officer of the Victorian Employers Chamber of Commerce and Industry and representative for the Australian Chamber of Commerce and Industry, Ms Nicole Feely, said both business and trainees benefited from New Apprenticeships.

 

“The employer gets a highly productive employee and the New Apprentice receives high quality training and a nationally recognised qualification.”

 

The marketing campaign began on Sunday with a series of television ads designed to highlight the ‘New Approach’ and ‘New Opportunities’ that are part of New Apprenticeships. The campaign also includes print, radio and internet advertising designed to reach employers and young people with information about New Apprenticeships.

 

A special New Apprenticeships call centre (1800 639 629) is available to assist employers and young people with information on their nearest New Apprenticeships Centre.

 

Information for employers, as well as school leavers, job seekers and careers advisers is also available on the New Apprenticeships website at w ww.newapprenticeships.gov.au

 

 

Media contact for Dr Kemp:

Samantha Herron; (02) 6277 7460 or 0412 639 754

 

 

md 1999-11-11  09:12