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SBS selects Red Bee Media to provide state-of-the-art television broadcast system.

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S B S S E L E C T S R E D B E E M E D I A T O P R O V I D E S T A T E - O F - T H E - A R T T E L E V I S I O N B R O A D C A S T S Y S T E M SYDNEY - 6 March 2007. SBS Corporation, Australia?s multicultural and multilingual public broadcaster, today announced that, subject to successful contract negotiations, it had selected Red Bee Media to provide outsourced services for elements of its television broadcast system, including digital media management and playout of its channels. This is the first time an Australian broadcaster has entered into negotiations to outsource these types of services.

?SBS aims to be an agile broadcaster, focused on creating high quality content that promotes the objectives outlined in our Charter,? said Shaun Brown, Managing Director of SBS.

?Where it makes sense, we will consider outsourcing as an approach that could provide strategic and financial benefits for other services. Outsourcing has proved very successful for SBS to date. SBS has led the market in commissioning TV programs from the Australian independent production sector. We have also benefited in areas such as transmission and distribution services, advertising sales and online hosting.

?In 2006 we embarked upon a process to assess how best to replace our aging broadcasting facilities with state of the art equipment.

?After a lengthy process of analysis and negotiation it became apparent that outsourcing was the best option and that Red Bee Media was the outsource provider that offered the best solution for SBS.

?SBS will have access to the most advanced technology, while protecting itself against technology risk in a rapidly changing world. At the same time, resources will be freed up for other projects such as the building of a new, wholly digital newsroom facility,? said Mr Brown.

Red Bee Media is a world leader in the provision of television presentation and playout services. In the UK its clients include the BBC, UKTV, Virgin Media, ESPN and Channel Five. Red Bee Media also owns the Australian Caption Centre of which SBS is a client.

Red Bee Media proposes to construct a purpose built media facility in Sydney based on the technology design of Red Bee Media?s Broadcast Centre in London. Red Bee Media will partner with Telstra for the provision of connectivity via its Digital Video Network.

Pam Masters, CEO, Red Bee Media, said, ?This agreement with SBS will help us bring the state-of-the-art technology and processes we have pioneered in the Broadcast Centre in London to the Australian broadcasting sector. Our ingest once/use many approach to media management enables UK broadcasters to develop new services to address the changing ways audiences are consuming media while minimising risk implementing new technology. I am delighted that SBS will be our first client in Australia in our new Broadcast Centre, and we look forward to helping them address the changing needs of their viewers.?

Around 20 SBS staff will be affected by the move. SBS and Red Bee Media will work together to ensure that, where possible and appropriate, affected staff will be offered the opportunity to transfer to Red Bee Media?s new operation.

For more information


Bruce Meagher, Director Strategy & Communication Phone: 02 9430 3812 Mobile 0412 254 690

Red Bee Media Australia

Mick Morris Mobile: 0418 999 911

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