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Approved Destination Status Scheme applications open for 2010.



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The Hon Martin Ferguson AM MP

Minister for Resources and Energy Minister for Tourism

 

 

15 July 2010

Approved Destination Status Scheme Applications Open for 2010

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The Australian Government is inviting inbound tour operators to become approved suppliers for groups of Chinese leisure travellers.

Inbound operators with Approved Destination Status (ADS), will benefit from the bilateral agreement between Australia and the People's Republic of China.

"The China market is booming and expected to grow to $5.5 billion by 2017, becoming Australia's largest inbound tourism market," Minister Ferguson said.

"The Government's $4.1 million ADS Scheme helps Australian tourism operators to make the most of rapid growth in the China market and to explore export opportunities.

"The ADS scheme gives travellers confidence about the quality and authenticity of the operator and the experience they have in Australia.

"Tourism is a people business so customer satisfaction is vital to the continued success of the scheme, and in protecting Australia's reputation as a high-quality and safe international destination for Chinese nationals."

The new ADS Code of Business Standards and Ethics has been streamlined to reduce the administrative burden on inbound tour operators and provide year round access for new operators wishing to enter this market.

"We have responded to industry concerns about the ADS Scheme. When applications open on 22 July, they will remain open on an on-going basis for the next four years," Minister Ferguson said.

"We have also introduced a new sanction structure which will allow inbound tour operators that continue to breach the ADS Code to be omitted from the scheme faster than before.

"Through regular compliance checks the Australian Government is ensuring that participating tour operators meet high standards and comply with all relevant fair trading and immigration legislation."

Australian tourism operators can download an information package from 22 July and submit their application on-line at www.ret.gov.au/tourism_ads. Once a completed application is received, the Department of Resources, Energy and Tourism will respond within 40 working days.

Participating tour operators must be approved by the Australian Government and abide by the new ADS Code of Business Standards and Ethics. For further information on the scheme call 1800 048 155 or email ads@ret.gov.au.

Media contact: Bindi Gove - 0406 644 913