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Minister opens Tourism Australia office in India.



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Minister for Resources and Energy, Minister for Tourism

MINISTER OPENS TOURISM AUSTRALIA OFFICE IN INDIA The Minister for Tourism, Martin Ferguson AM MP, has opened Tourism Australia's first office in India and said the new investment demonstrates the Australian Government's commitment to developing one of our tourism industry's most important emerging markets.

Minister Ferguson said: “India is one of Australia’s fastest growing markets and it provides the Australian tourism sector with a fantastic opportunity.

"India is already Australia's 12th largest market in terms of visitor numbers and 10th largest in terms of Total Inbound Economic Value.

"Tourism Australia expects 114,000 visitors from India will travel to Australia during 2008 - an annual increase of 20 per cent.

"But more importantly, average annual growth of 16.5 per cent is forecast through to 2017, which would see India rise to become Australia's 5th largest tourism market."

The opening of Tourism Australia's office in Mumbai means the agency now has 14 international offices, which cover 22 countries.

Minister Ferguson said: "The office I am opening today will act as an important point of contact for the Indian travel trade interested in increasing their Australian business. It will also provide information on Australia's leisure and business tourism product to potential customers.

"India is a rapidly developing economy and is increasing in global significance. It has a burgeoning middle-class population, to whom travel is important.

"Surveys suggest Indians recognise Australia as a safe and family-friendly destination which offers diverse experiences. Tourism Australia’s new office will play a crucial role in further increasing awareness of our country among Indian travellers."

Tourism Australia will launch its new marketing campaign created by acclaimed Australian film director and producer, Baz Luhrmann, in India in the first quarter of 2009. The campaign will appear in Indian cinemas, in print, and online.

Media contact: Michael Bradley - 0420 371 744

RET Minister > The Hon Martin Ferguson AM MP

The Hon Martin Ferguson AM MP

03 Nov 2008

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