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Australian sports and events capability showcased in Beijing.

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Media release

10 August 2008

Australian Sports and Events Capability Showcased in Beijing Austrade's Business Club Australia and the Australian International Sporting Events Secretariat (AISES) last night staged a Sports and Industry event in Beijing, designed to connect Australian capability to major sports business customers from China and around the world.

Speaking at the event, Minister for Trade Simon Crean said Australia's high profile contribution to the Beijing Olympics provided an excellent platform for Australian companies to win future international sporting and events business.

"The Australian industry is recognised globally as a leader in the provision of sports-related products and services. In Beijing and other cities hosting Olympic events over the next two weeks, visitors and a worldwide broadcast audience will either see or experience first-hand the innovation and efficiency that has become a hallmark of Australia's expertise," Mr Crean said.

"Australian firms have provided design and architectural services for a number of the 37 Olympic venues, including landmark Beijing venues such as the stunning 'Watercube' National Aquatic Centre, Olympic Village, hockey, tennis, archery and rowing venues. Australian business capability is also on show at the equestrian facilities in Hong Kong, the new football stadium in Tianjin, and Qingdao's sailing venue.

"Business Club Australia and AISES are opening doors to new trade and investment opportunities as we bring Australian sports and events professionals together with potential partners and key personnel from organising committees and hosts of future events, including the 2010 Asian Games in Guangzhou, 2010 Commonwealth Games in New Delhi, and the London 2012 Olympics.

"The Sports and Industry event attracted the support and participation of leading Australian sports industry representatives including Sandy Hollway AO, Senior Advisor to the Australian International Sports Events Secretariat and former CEO of the Sydney Organising Committee for the 2000 Olympic Games, John Bilmon from PTW Architects (designers of the 'Watercube'), Bob Elphinston OAM, General Manager for the Sydney

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Olympics 2000 Bid Company, and Craig Lovett, founder and Executive Director of Cleanevent.

"Sports-related products and equipment originating from Australia have made a difference to the staging in Beijing from artificial turf, tracks, flooring and furniture, to stadium seating and lighting."

Mr Crean acknowledged the contribution made by joint-sponsors AISES, the umbrella organisation created by the Victorian and NSW Governments.

"Through the experience these states gained at the Sydney 2000 Olympic and Paralympics and the Melbourne Commonwealth Games in 2006, they have continued to provide expert advice for the range of issues necessary to host major sporting events," Mr Crean said.

More than 3000 Australian and Chinese businesspeople are expected to attend events at Business Club Australia. Business Club Australia will use the resources of Austrade's network of 15 offices in China to bring together Australians and key Chinese officials and


Since its inception at the Sydney Olympics, Business Club Australia has delivered more than A$1.7 billion in trade and investment outcomes for Australia.

Media Inquiries: Mr Crean's office 02 6277 7420 - Departmental Media Liaison 02 6261 1555

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