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Pink Ribbon Day 2010

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Senator Michaelia Cash Senator for Western Australia Shadow Parliamentary Secretary for Immigration Shadow Parliamentary Secretary for the Status of Women Media Release

44 Outram Street Parliament House Canberra


Phone: (08) 9221 8955 Ph: (02) 6277 3387

Pink Ribbon Day 2010

22 October 2010

The Shadow Parliamentary Secretary for the Status of Women, Senator Michaelia Cash, will welcome the opportunity to raise awareness about breast cancer by celebrating the Cancer Council’s Pink Ribbon Day 2010 next week.

This year’s Pink Ribbon Day will be held on 25 October 2010.

Pink Ribbon Day is an annual event when all Australians can come together to show their support for the thousands of women who battle breast cancer. Pink Ribbon Day raises awareness about breast cancer and funds raised help support those suffering from the disease.

October is internationally recognised as Breast Cancer month and Senator Cash has attended a number of Pink Ribbon breakfasts throughout the month to raise funds for and awareness of breast cancer.

“This year alone, approximately 12,000 Australian women will be diagnosed with breast cancer and one in every nine Australian women will be diagnosed with breast cancer by the age of 85” Senator Cash said. "Sadly, it is estimated that at least 2,500 women will lose their lives to the disease."

“I encourage all Australians to buy a pink ribbon and to donate to this important cause. Breast cancer affects us all. By supporting the Cancer Council's Pink Ribbon Day we can assist the Cancer Council to provide necessary support services to improve the quality of life for those affected by breast cancer, and of course support research into potential new treatments.”

Senator Cash also encouraged women to undertake regular mammograms which are crucial if we are to detect breast cancer early. “Women must be vigilant to fight breast cancer and schedule routine mammograms.”

BreastScreen Australia is our national breast cancer screening program and it offers free mammograms to women aged 50 - 69. It has 500 locations nationwide.

For more information on Pink Ribbon Day or to make an online donation, please visit:

Media contact: Marilyn Krawitz Media Adviser to Senator Michaelia Cash

0403 864 029