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Australia targets India for future tourism growth



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Minister for Resources and Energy, Minister for Tourism

Australia Targets India for Future Tourism Growth 15 June 2012

Minister for Tourism, Martin Ferguson AM MP today released a bold new tourism plan targeting one of the world’s fastest growing outbound tourism markets.

The India 2020 Strategic Plan will help the Australian tourism industry maximise the tourism potential of India through new consumer research and by identifying ways to work effectively in this unique and growing tourism market.

Minister Ferguson said India is one of the key Asian markets driving growth in this Asian Century and strategic thinking and investment in the market now would reap rich dividends in the future.

"India is already one of the world’s fastest growing outbound travel markets and is predicted to grow to 50 million outbound travellers by 2020. Last year, India contributed A$867 million to the Australian economy and has the potential to contribute up to A$2.3 billion annually by the end of this decade if we successfully grow our market share," Minister Ferguson said.

“The India market is different to China and other markets and requires a strategic approach tailored to this unique and growing market. The proportion of Indians travelling to Australia for a holiday is smaller than other markets with many Indian tourists preferring short haul destinations.

"Driven by a fast growing economy and a rapidly emerging middle class, the time to invest and stake Australia’s claim to a share of this growing market is now to position ourselves for when long haul leisure travel becomes more common from Indian tourists," Minister Ferguson said.

Capitalising on India's growing affluence through the development of the India 2020 Strategic Plan is a deliverable under Tourism 2020, which has identified Asia as a key pillar to secure the Australian tourism industry's future success and long term sustainability.

Minister Ferguson said the plan will also be supported in coming years under the $61 million Asia Marketing Fund announced in the 2012 Budget.

"This plan will help Australian operators understand the market better, particularly identifying where the best opportunities for growth are, both now and into the future, and will be instrumental in growing both arrivals and value to Australia," Minister Ferguson said.

Minister Ferguson unveiled Tourism Australia’s India 2020 Strategic Plan on the opening day of the annual Australian Tourism Exchange (ATE) in Perth.

The India 2020 Strategic Plan is available at www.tourism.australia.com

Media Contact:

Cathryn Tilmouth - 0401 222 941

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