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Government funds roll to boost pork demand

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Media Release John Anderson ESStfiSSi DPIE98/84A 14 July 1998


The Minister for Primary Industries and Energy, John Anderson, today approved project funding of over $2 million to immediately boost market development and promotion of Australian pork.

"These initiatives are recommendations by the National Pork Industry Development Group (NPIDG) and will be funded from the Government's $19 million pork industry adjustment package, and managed by the Australian Pork Corporation.

The NPIDG business plan, identifies key challenges for the pig industry. These challenges include addressing consumer perceptions of pork and pork products to improve their competitive postion against other meat products in the domestic market.

"These projects recognise that the recent fall in domestic pigmeat consumption is attributed to porks loss of competiveness against other meat products. Consumer perceptions must be addressed to get the Australian pork industry back in the black. These projects aim to do that." Mr Anderson said.

Some $600,000 will be invested in a six-month domestic market development project to begin immediately, with a further $400,000 earmarked for January-June 1999, depending on the success of the first project.

There will also be a four-month project specifically for Australian bacon in the major markets of Sydney, Melbourne and Brisbane at a cost of around $1 million. It will also begin immediately, subject to a financial commitment from retailers.

"On the export front, $60,000 will be spent over six months to improve the promotion and merchandising of Australian pork by one of Japan's largest food distributors. If successful, the support will continue for a further six months."

"I urge industry members to take advantage of the opportunities available under the funding and to submit further projects for my approval as quickly as possible."

Media inquiries: Mr Anderson's office Robert Haynes, (02) 6277 7520 or 0419 49 3511 Further information:

DPIE Rob Newman (02) 6272 5122

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