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Blockbuster exhibitions attract visitors to Canberra



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Blockbuster Exhibitions Attract Visitors to Canberra

21 August 2012

MARTIN FERGUSON Minister for Resources and Energy Minister for Tourism

ANDREW BARR Treasurer Minister for Economic Development Minister for Tourism, Sport and Recreation

Blockbuster exhibitions such as Masterpieces from Paris, Renaissance and Handwritten are bolstering Canberra’s $1.3 billion tourism industry, a report by Tourism Research Australia has confirmed.

Federal Minister for Tourism, Martin Ferguson AM MP, today released the Major Blockbuster Events in the ACT report on the impact major events and exhibitions have on visitor numbers and perceptions of the Canberra region.

The report finds that exhibitions were the main reason for visiting Canberra for 65 per cent of those surveyed. Exhibition visitors spend an average of $314 per visit with Canberra’s attractions and businesses.

“By securing blockbuster exhibitions, Canberra’s world class cultural institutions are creating an enormous boost to the local tourism industry and wider economy. Masterpieces from Paris alone attracted over 470,000 attendees,” Minister Ferguson said.

“Exhibitions such as Masterpieces from Paris, Renaissance and Handwritten are ensuring lasting benefits to tourism in Canberra with almost 80 per cent of visitors surveyed stating that they would recommend a visit to Canberra to friends and family.

“The report suggests that concurrent scheduling of exhibitions and an annual schedule of blockbuster exhibitions would further increase the tourism impact.”

ACT Minister for Tourism, Sport and Recreation Andrew Barr, welcomed the findings in the report and said that the ACT Government remains committed to its program of blockbuster events to the benefit of the ACT economy.

“The ACT Labor Government is also committed to the Special Event Fund, which provides funding to local institutions to help in the promotion and marketing of blockbuster exhibitions,” said Minister Barr.

“The Government has provided $500,000 to support the National Gallery of Australia’s Toulouse-Lautrec: Paris and the Moulin-Rouge exhibition, a one-off event exclusive to Canberra that will run from 14 December 2012 to 2 April 2013.

“With one-in-five exhibition visitors having travelled to Canberra to visit friends and relatives, Canberrans can play a vital role in bringing visitors to the ACT.

“Tourism contributes about $1.3 billion to the ACT economy each year, employing more than 16,000 Canberrans, and is one of the Territory’s largest private sector employers.”

The report can be found at http://www.ret.gov.au/tourism/research/tra/Pages/default.aspx

Media Contact:

Cathryn Tilmouth (Ferguson) - 0401 222 941; Daniel Landon (Barr) - 0434 668 495