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Tourism worth $73 billion to Australia's economy

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Tourism Worth $73 Billion to Australia's Economy

05 April 2012

As Australians head off on their Easter break, they are contributing to a tourism industry worth $73.3 billion to the national economy, according to a report released today by Tourism Research Australia (TRA).

The latest research from TRA sets out the full extent of tourism’s contribution to Australia’s economy, adding the indirect value of the industry to results published by the Australian Bureau of Statistics which shows tourism’s direct contribution to the nation’s Gross Domestic Product (GDP) was $34.6 billion in 2010-11.

TRA’s report reveals that in 2010-11, the industry indirectly contributed a further $38.7 billion to GDP, bringing tourism’s total contribution to $73.3 billion - an increase of around $1.9 billion on the previous financial year.

In addition, the research shows that tourism’s contribution to the Australian labour force is larger than that of mining, with 907,100 people directly and indirectly employed by spending on tourism - up from 874,000 jobs in 2009-10.

Minister for Tourism, Martin Ferguson AM MP said the report makes clear the true value of tourism and its vital importance to Australia’s social and economic growth.

“The tourism industry is significant to the whole economy including sectors such as manufacturing which benefits to the tune of $5.6 billion and almost 60,000 jobs,” Minister Ferguson said.

“For every one-dollar increase in tourism output, an additional 92 cents is generated in the rest of the economy. This is stronger than for other important drivers of the Australian economy including mining, retail trade, and education and training.”

Minister Ferguson said that the figures also demonstrate the resilience of the tourism industry.

“Despite natural disasters, economic woes in key markets overseas and the high Australian dollar, total tourism GDP increased by around 2.7 per cent in 2010-11.

“Together with industry and through the Tourism 2020 Strategy, the Government is working to build on this growth by addressing skills and training, innovation, quality and investment in tourism products.

“In addition Tourism Australia has expanded its marketing in Asia, particularly in China, to assist the sector in gaining the maximum benefit from the growth in Asian markets.”

More information on the TRA report Tourism’s Contribution to the Australian Economy from 1997-98 to 2010-11 is available at

Media Contact: Kate Sieper - 0466 745 615