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Release of half-year report on government advertising



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SENATOR PENNY WONG MINISTER FOR FINANCE AND DEREGULATION ACTING SPECIAL MINISTER OF STATE

MEDIA RELEASE

PW 65/12 4 April 2012

Release of half-year report on government advertising

The Federal Government has today released the seventh biannual report into government advertising.

These six-monthly reports are an important tool that reflects this Government’s commitment to transparency and accountability in the use of taxpayers’ dollars.

Tabled today in Parliament, the report covers advertising campaigns undertaken in the second half of 2011, during which $68.4 million was spent on campaign advertising.

This brings the total expenditure on government advertising in 2011 to $148.7 million.

The increase in expenditure on 2010 ($112.8 million) can be attributed to the $10.7 million advertising spend on the 5-yearly Census and on increased health campaigns to combat obesity and smoking.

The report confirms that advertising expenditure under the Gillard Government continues to be significantly less than the level of spending seen under the Howard Government.

For the fourth year in a row, the Government has spent over $100 million less per year than the Howard Government’s advertising spend of $254 million in 2007.

The Government has introduced integrity into the government advertising framework through tougher guidelines, an independent review system and increased reporting requirements

The report also introduces new reporting requirements on the use of Indigenous and non-English media in government advertising.

The full report is available at www.finance.gov.au.

Media Contact: John Arthur 0408 991 261