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Monday, 24 September 1906


Senator TRENWITH (Victoria) - - I hope that the word " standard " will not be left out. Its use will indicate that our wine brandy has reached the highest level. Any quality which is below the standard is necessarily inferior, and if the certificate declares that our brandy is pure, and up to the standard, it will be a certificate worth having.


Senator Sir Josiah Symon - The word " standard " is not used in the certificate. "Pure" covers everything. Why introduce a word into the label which is not used in the certificate?


Senator TRENWITH - " Standard " is a word of common acceptance, conveying the impression that the Quality to which it is applied is the very best.


Senator Sir Josiah Symon - We apply the term "blended" to any but pure brandy.


Senator TRENWITH - It has been pointed out that the word " blend " - sometimes " Royal blend " - is used to convey the idea of excellence in the case of whisky. If we term our pure brandy "standard" brandy, it will be recognised as of better quality than a blend. Anything that is not up to standard must necessarily not be so good.


Senator Sir Josiah Symon - What standard ?


Senator TRENWITH - The Australian standard. No doubt the term " pure Australian brandy " is sufficient for the honorable and learned senator ; but there are a number of persons who do not think as clearly as he does, and to them the word " standard " would have an important significance. ' We are all anxious to create a high reputation for our brandy.


Senator Sir Josiah Symon - Then ca.ll it "pure Australian' brandy."


Senator TRENWITH - The word " Australian " should be retained ; but the word " standard " is also necessary to show that the spirit is of a quality such as the world ought to look up to with admiration, and perhaps with envy. The use of the word " standard " will show that the brandy is of the first quality. Brandy of second quality may suit the popular taste better, but standard brandy will be known to be the best brandy obtainable.


Senator Best - Having determined to retain the word " pure," it is mere surplusage to keep the word " standard." Long labels are not desirable.


Senator TRENWITH - I do not see any great objection to long labels. Advertisements are often drawn out to make them high-sounding and important. " Pure Australian standard brandy " is not an extremely long title - not long enough to be cumbersome or inconvenient.


Senator Sir Josiah Symon - It is more than a man would want to say if he were in a. hurry for a drink.







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