Note: Where available, the PDF/Word icon below is provided to view the complete and fully formatted document
 Download Current HansardDownload Current Hansard   

Previous Fragment    Next Fragment
Wednesday, 3 May 1989
Page: 1736

(Question No. 711)


Senator Crichton-Browne asked the Minister representing the Minister for Administrative Services, upon notice, on 7 December 1988:

(1) What public opinion and/or market surveys have been commissioned by the Department of Administrative Services on behalf of all Government Departments and Authorities since 1982.

(2) (a) What was the cost of each survey; (b) who was awarded the contracts; and (c) were competitive tenders called for each survey; if so, who were the tenderers involved and what were their respective tender prices; if not, why were competitive tenders not called.

(3) (a) What was the sample size for each survey; and (b) what are the details and characteristics of those sampled (e.g., were group discussions held); if so, (i) how many group discussions were held, (ii) how many people participated in these group discussions and (iii) who were the participants.

(4) (a) Will the Minister provide copies of the actual questionnaires used in the field; and (b) were any questions asked which were not in these questionnaires; if so, why and what were these questions.

(5) Will the Minister provide copies of the reports which contained the results of these surveys; if not, will the Minister provide other access to these reports; if not, why not.

(6) Will the Minister provide copies of the computer printouts of the results of the surveys; if not, will the Minister provide other access to these printouts; if not, why not.


Senator Richardson —The earlier answer to this question which was published in Hansard on 7 April 1989, pages 1221-1225, contained the statement that `Finance regulations do not require public tendering for services such as market research.' In fact, exemptions under Finance directions do not specifically list market research. However, it has been the practice for many years to consider market research services to be covered by Management Consultancy Services, which is specifically listed in Finance Regulation 52aa (2) as being exempt. The amended answer to the honourable senator's question is as follows:

(1) The Office of Government Information and Advertising within my portfolio is the agency with responsibility for information coordination and advertising but does not commission opinion and/or market surveys on behalf of all Government Departments and Authorities. Departments and Authorities are responsible for commissioning their own opinion and/or market surveys.

The Office, formerly the Information Coordination Branch (which was part of the Department of Administrative Services from 1982-1983, the Department of Special Minister of State from 1983-84, the Department of Sport, Recreation and Tourism from 1984-1987, the Department of Administrative Services from 1987-89, and is now within the Department of the Arts, Sport, the Environment, Tourism and Territories) advises and assists departments from time to time with opinion and/or market surveys, usually associated with information campaigns.

On occasions the Office has commissioned its own opinion and/or market surveys; there have been 32 such surveys commissioned since 1982. (see attached table).

(2) (a) See attached table.

(2) (b) See attached table.

(2) (c) See attached table. The number of agencies invited to submit proposals is provided, but not the names and tender prices of the unsuccessful agencies, for reasons of commercial confidence.

Research companies are generally selected on the basis of competitive submissions from a short list of consultants whose specialised expertise and suitability for the assignment is known to the Department.

It has been the practice for many years to consider market research services to be covered by the exemption given for Management Consultancy Services, which is specifically listed in Finance Regulation 52aa (2) as being exempt.

(3) (a) Details of sample size for each survey are available in the reports.

(3) (b) (i) and (ii) Details of the number of group discussions held and the number of participants in each survey are generally available in the reports but it is not a requirement for consultants to divulge the exact number of participants in each group discussion.

(3) (b) (iii) The names of the participants in group discussions in the surveys are not available for reasons of personal privacy.

(4) (a) No. Actual questionnaires are considered to be commercial in confidence.

(4) (b) It is likely that some questions were asked not related to the subject of quantitative surveys to provide demographic data (such as age, marital status, income, education, etc.) to ensure that samples were statistically representative.

(5) Yes. I will send copies to the Honourable Senator.

(6) In most cases computer printouts are not held. In some cases they are included in the reports.

Table

1 NAME OF SURVEY; 2 (a) COST OF SURVEY; 2 (b) AGENCY AWARDED CONTRACT FOR SURVEY; 2 (c) WHETHER COMPETITIVE SUBMISSIONS WERE CALLED FOR SURVEY

1.

Name of survey

2 (a)

Cost

2 (b)

Awarded contract

2 (c)

Competitive submissions

$

Community awareness of policy issues (May 1982)

22,700

Yann Campbell Hoare Wheeler

Yes; 2

Community attitudes to programs and policies on education (August 1982)

9.750

Yann Campbell Hoare Wheeler

No. Submissions were not invited because the project was a more detailed extension of the above research on general policy issues.

Community awareness and understanding of the 1982-83 Budget (August 1982)

12,950

Burke Research

Yes; 2.

Concept testing and follow-up survey of advertising material for the Industry Incentives Package campaign (August-September 1982)

8.800

Bennett Research

No. There was an urgent requirement for research on advertising concepts so that the campaign could proceed without delay.

Community awareness and understanding of the 1983-84 Budget (August 1983)

11,000

Frances Hellier

Yes; 4.

Market survey of AGPS Bookshop, Sydney (November-December 1983)

16,900

Inview

Yes; 4.

Youth attitudes (January-June 1984)

120,000

ANOP

Yes; 8.

Public understanding of the policy on the funding of schools (January-June 1984)

35,000

ANOP

No. This research was an extension of the Youth Attitudes survey.

Awareness and understanding of Tasmanian public of Commonwealth offers of assistance (March-April 1984)

74,000

ANOP

No. Competitive submissions were not called because of the urgent and confidential nature of the assignment.

Testing and evaluation of Tax Form S (June 1984)

12,780

Lenehan, Lynton, Bloom & Blaxland

Yes; 3

Prices and Incomes Accord-survey (December 1983)

2,440

Morgan Research

No. Research was needed to direct a campaign publicising the Accord and Morgan Research was commissioned to include questions on the Accord in their nationwide omnibus survey. No other omnibus surveys were able to include the questions at the time required.

Prices and Incomes Accord-survey (July 1984)

4,450

Morgan Research

No. Because Morgan Research had done earlier similar work and they were commissioned again to ensure comparability of results. Some questions from the December 1983 survey were used again.

Prices and Incomes Accord-survey (August 1984)

5,740

Morgan Research

No. Because this was very similar to the above project and comparability of results was needed.

Community awareness and understanding of 1984-85 Budget (August 1984)

20,500

ANOP

Yes; 3.

The Accord-testing of proposals (June 1984)

3,600

Survey Research Group

No. There was an urgent requirement for a consultant to test creative advertising proposals so that the campaign could proceed without delay

The Accord-concept testing (June 1984)

9,600

Survey Research Group

No. This project was closely related to the testing of proposals which SRG had done previously.

The Accord-consumer research (January 1985)

10,400

Survey Research Group

No. Because it was a follow-up to earlier research.

The Accord-tracking study (June-July 1985)

11,555

Survey Research Group

No. Submissions were not invited because this project followed on from the previous surveys and comparability of results was required.

Community access to government information (March-July 1985)

103,000

Product Development International (later called The Banks Group)

No. Competitive tenders were not called because of the highly specialised nature of the task, a detailed marketing and strategic study, which PDI was uniquely placed in the communications industry in terms of its expertise, to undertake.

Community attitudes to taxation (April-September 1985)

160,000

ANOP

Yes; 3.

Attitudes to buying Australian (July 1986)

8,100

Pratt Research

No. Pratt Research was already doing research on Australian products and an approach was made when planning commenced for the Australian Made campaign and qualitative research was required. It was agreed to purchase this research as it was already underway.

Australian Made Campaign-assessment of advertising proposals (July 1986)

20,090

Creative Dialogue

No. There was an urgent requirement for a consultant to assist in assessing creative advertising proposals and selecting an agency so that the campaign could proceed as quickly as possible.

Australian Made Campaign-consumer benchmark study (August-September 1986)

19,900

Reark

Yes; 4.

Australian Made Campaign-consumer assessment (November 1986)

24,983

Reark

Yes; 2.

Australian Made Campaign-campaign review (April 1986-April 1987)

65,750

Creative Dialogue

Yes; 3.

Australian Made Campaign-campaign assessment (November-December 1986)

21,500

Creative Dialogue

No. This was closely related to the campaign assessment research being done at the time by Creative Dialogue and identical techniques were required for monitoring to be effective.

Australian Passport Application Form-benchmark study and evaluation (July 1987-June 1988)

57,000

Lenehan, Lynton, Bloom & Blaxland

Yes; 3.

Australia Card (September 1987)

32,000

ANOP

Yes; 3.

Australian Made Campaign-assessment of consumers (June 1988)

23,000

Reark

No. This was follow-up research to two earlier stages of consumer research done by Reark and use of the same questions and methodology was necessary to ensure comparability of results.

Australian Made Campaign-assessment of manufacturers (April-May 1988)

45,600

Brian Sweeney & Associates

Yes; 3.

Australian Made Campaign-product directory (October-November 1988)

13,940

Camco

Yes; 2.

Consumer survey on the effect of the Australian Made logo on purchase behaviour (October-November 1988)

20,000

DCW

No. Submissions were not invited because of the urgent nature of the project.