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Monday, 2 December 1985
Page: 2654


Senator KILGARIFF(3.47) —I move:

That the Senate take note of the paper.

I believe the Australian Tourist Commission annual report 1984-85 is a most interesting report. The Chairman of the Commission at the time of preparation of the report, Mr Peter Derham-he has now retired as Chairman-is to be congratulated, together with his staff, General Manager John Rowe and all those people who work not only in Australia for the Australian Tourist Commission but also in overseas posts. It is interesting to note that the report states:

For the first time visitor arrivals exceeded one million, up 7.5 per cent on the 1983 figure. Traffic for December alone totalled 125,700-a record for any one month . . .

The report indicates that the growth in visitor arrivals from Japan is up 22.4 per cent to 87,000, that arrivals from the United States of America increased by 21,000 to 161,000-a rise of 14.9 per cent-and traffic from Asia, excluding Japan, rose by 10.6 per cent. During the year, the Singapore and the Philippines markets also recorded particularly good growth.

For those who are interested in the promotion of tourism, it is interesting to see just how the Australian Tourist Commission has carried out its promotion. Perhaps honourable senators have seen the efforts of the advertising agency, Mojo Australia, which has used the creative talents, as the report says, of Mr Paul Hogan. They have been tremendous advertisements which have been circulated around the world and which have brought tremendous recognition to Australia. They are certainly ads to be commended. A matter of extreme importance to Australia's developing tourism is the projection of Australia as a safe, attractive and friendly destination. During the period covered by the report the Australian Tourist Commission received very many major awards, as has the present Chairman of the Commission, Mr John Haddad. Another organisation which received an award was the Yalara Town Authority. Yalara is to be commended. It has been the subject of much criticism but it is up and away and the fact that it has won a distinction so early in its operations indicates that in future Yalara will play a very important part in Australian tourism.

Question resolved in the affirmative.


The DEPUTY PRESIDENT —Order! The time allotted under sessional order for the consideration of Government papers has expired. As there is no General Business this Thursday, I will accept motions to take note of any of the remaining papers.