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Wednesday, 29 August 2001
Page: 30608


Mr McClelland asked the Minister representing the Minister for Industry, Science and Resources, upon notice, on 28 June 2001:

(1) What sum has the Government spent on its campaign which commenced on 5 March 2000 to advertise the Australian Competition and Consumer Commission's Country of Origin Guidelines.


Mr Reith (Minister for Defence) —The Minister for Industry, Science and Resources has provided the following answer to the honourable member's question:

(1) The Government conducted an awareness campaign, from November 1999, in support of legislative changes to the Trade Practices Act 1974 concerning country of origin representations. The media advertising element of this campaign , which commenced in March 2000 and ran, on an intermittent basis, until November 2000, cost $681,049. This was made up of $79,070 to Lowe Hunt & Partners Pty Ltd for the development and production of creative advertising materials for the country of origin labelling awareness campaign and $601,979 to Mitchell Media Partners Pty Ltd for booked and purchased advertising space for country of origin labelling advertisements in trade journals, consumer magazines and newspapers. The advertising promoted the legislative amendments, rather than promoting the Australian Competition and Consumer Commission's Guidelines.