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Thursday, 30 April 1992
Page: 2240

(Question No. 1415)


Mr Les Scott asked the Minister for Land Transport, upon notice, on 24 March 1992:

  Is Australia Post using a slogan postmark on envelopes to advertise Coca Cola; if so, (a) when was the postmark first used, (b) what post offices or mail centres are using the postmark, (c) approximately how many postal articles receive the postmark each day, (d) what revenue is the postmark generating for Australia Post, (e) will other products, including alcohol and tobacco, and other companies be similarly advertised and (f) will the revenue generated through this form of advertising lead to lower prices for postal services.


Mr Robert Brown —The answer to the honourable member's question, based on advice from Australia Post, is as follows:

  Yes. Australia Post has entered into a commercial agreement with Coca-Cola for the use of the postmarking slogan.

  (a) Use of the postmarking slogan commenced on 1 December 1991.

  (b) Five metropolitan Mail Centres in New South Wales are using the postmark—St Leonard's, Rushcutters Bay, Leightonfield, Turrella and Seven Hills. The postmark is used on Letter Processing Line machines only.

  (c) Approximately 80 million letters per year are postmarked by these machines. This averages out to around 256,000 letters per day over a six day week.

  (d) The details of Australia Post's agreement with Coca-Cola are commercial-in-confidence.

  (e) Other products will be advertised, having due regard to Government regulation and community views.

  (f) The revenue generated by this form of advertising will help offset operational costs thereby contributing to Australia Post's objective of keeping increases in the basic postage rate below increases in the general cost of living.