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Friday, 29 May 1987
Page: 3660

(Question No. 4878)


Mr White asked the Minister for Sport, Recreation and Tourism, upon notice, on 12 November 1986:

(1) When did tenders for the Government's current fringe benefits tax advertising campaign close and how many were received.

(2) Which firm has been awarded the contract or contracts.

(3) What sum is to be spent on the campaign and from which departmental vote is the money provided.

(4) When was the ministerial meeting held which considered the tenders and awarded the contract or contracts and who attended the meeting.


Mr John Brown —The answer to the honourable member's question is as follows:

(1) Tenders are not called from advertising agencies providing creative services. Rather, a panel of advertising agencies, usually between three and six, is invited to make competitive submissions. For the Tax Reform Campaign, three advertising agencies were briefed to make submissions on 10 and 13 October 1986.

(2) The Magnus Nankervis and Curl/DDB agency was commissioned in the week commencing 13 October 1986 to plan and produce advertising for the Tax Reform Campaign.

(3) That part of the campaign dealing with tax reform generally was funded by Treasury with a budget of $2.75 million for advertising, market research and public relations. That part of the campaign dealing with the subject of substantiation and with the provision of literature was funded by the Australian Taxation Office with a budget of $1.75m plus $670,000 for leaflets.

(4) The Ministerial Committee on Government Information and Advertising is not necessarily involved in the processes which precede and follow the appointment of an advertising agency selected to provide creative services. A meeting of the Committee was briefed on the progress of the Tax Reform Campaign on 23 October and on 8 December 1986.