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Friday, 10 May 1985
Page: 2106

(Question No. 33)

Mr Jull asked the Minister for Sport, Recreation and Tourism, upon notice, on 22 February 1985:

(1) In which international travel trade shows and exhibitions was the Australian Tourist Commission (ATC) represented in (a) 1983-84 and (b) 1984-85 to the date of the answer to this question.

(2) Does the ATC monitor the effectiveness of these trade shows; if so, which shows are to be deleted and which shows will be included for ATC representation during the next two years.

Mr John Brown —The answer to the honourable member's question is as follows:

(1) FITUR Madrid January and February 1985

BIT Milan February each year

Salon Mondial du Tourisme, Paris February 1985

ITB Berlin March each year

International Travel Fair, Singapore March 1984

ACTA Winnipeg May 1984

ASTA Seoul September 1983

ASTA Las Vegas November 1984

PATA Sri Lanka April 1984

TTW Montreux November 1984

Reiseakademie, U.K. December 1984

World Travel Mart, London December each year

JATA, Tokyo December 1983

(2) ATC monitors the effectiveness of all its activities. Trade Shows are part of closely integrated marketing activities and must be weighed against a whole range of criteria.

Of the Trade Shows listed, it is likely that ATC will not be represented again at FITUR Madrid and TTW Montreux.