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Wednesday, 1 December 1965

Mr McEWEN - Over the last 10 or 12 years, both the Government and industry have each year increased the funds provided for and spent on advertising and promotion overseas. There is now a partnership in spending between the Commonwealth Government, the statutory marketing boards, the commercial exporters from Australia and, to an increasing extent, the importers of Australian goods in Britain. We are trying to extend this practice to the Continent and to Japan and other countries. It is true that one sees, for example, New Zealand butter and South African wine more extensively advertised than the Australian products. But I believe that there is an explanation for this. Much more New Zealand butter is available for sale than there is Australian butter. This is a simple and obvious explanation. With South African wine, there has grown up the practice of blending wine and selling a product of standard quality under a limited number of brand names. This has permitted a more pointed and more extensive advertising campaign than is possible under the Australian practice of every company selling its own comparatively small quantity of wine under its own brand name. However, other products such as canned deciduous fruits, canned pineapple and dried vine fruits are much more extensively advertised by Australia than are similar products of other Commonwealth countries.

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