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Wednesday, 4 August 1954

Mr McEWEN - Yes. The Trade Promotion Division of the Department of Commerce and Agriculture is, in accordance with Government policy, very active at present in helping Australian exporters to find new and wider markets. The recent trade mission to South Africa was highly successful, and very substantial new business connexions were made. Consequently, the Government recently approved the organization of a similar trade mission of Australian businessmen, who will be assisted by one officer of the Trade Promotion Division of my department, to visit selected countries in South - East Asia. In addition to that, a publicity drive is being organized in the United Kingdom, and a special publicity officer has recently been posted to Australia House. Moreover, we are coordinating the activities of the statutory marketing boards. I believe that a meeting is taking place to-day, which is one of a series of meetings, between the permanent head of my department and the chairmen of the statutory marketing boards in connexion with publicity drives in the United Kingdom. "We have also been sponsoring trade exhibitions in Montreal and other places. All those matters are indicators of the activity of the Government in its drive for additional Australian trade.

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