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Thursday, 20 April 1972
Page: 1324

Senator TOWNLEY (TASMANIA) asked the Minister representing the Postmaster-General, upon notice:

What were the production costs of (a) the Tasmanian telephone directories in 1969 and 1970, and (b) the Tasmanian directories in 1971.

Senator COTTON, Acting PostmasterGeneral - The answer to the honourable senator's question is as follows:

The printing of telephone directories is the subject of contracts between the Post Office and several printing firms and it would not be appropriate for me to release details of the costs incurred in producing directories in any one State.

It can be said though that the cost of printing the 1971 issue of the Tasmanian telephone directories was higher than for the 1970 issues due to such factors as:

(a)   increased circulation due to normal subscriber growth:

(b)   increased labour and material costs; and

(c)   the change in the current Tasmanian directories whereby business subscribers in areas other than Hobart were given a free listing in the pink page sections of the directories.

Moreover, included in the costs for the production of the 1971 issue were those incurred because of the need to print sufficient copies of the separate directories for issue to subscribers who feel that they might have a need for other than their local book. Experience has shown that after the first issue of a restructured directory, many subscribers requesting 'other area' books quickly find that they have little need for them, accordingly, the number of additional copies which need to be printed to cover this requirement diminishes and significant savings in printing costs are effected.

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