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Thursday, 9 December 1971
Page: 4556

Mr Grassby asked the Minister for Trade and Industry, upon notice:

(1)   Has his Department made an assessment of the extent of the market for a combined butterfatvegetable oil spread in Japan.

(2)   Can he say whether New Zealand already has exported successfully 100 tons of this combination.

(3)   Have any Australian initiatives been taken; if so, when.

(4)   If no initiatives have been taken, when can they he expected in view of New Zealand enterprise.

Mr Anthony - The answer to the honourable member's question is as follows:

(1)   The Department of Trade and Industry is aware of a potential market in Japan for products made from a combination of butter fat and vegetable oils. Japanese authorities have indicated their concern at the possible inflow of large quantities of such products. It would therefore appear that the actual size of the market in Japan for these products will be determined by other than purely commercial factors and it is therefore impossible to estimate the size of the market at this time with any degree of accuracy.

(2)   I understand that New Zealand has prepared some samples of these products, but I am not aware of any commercial shipments made to Japan by New Zealand.

(3)   The possible export to Japan of a combined butter fat/vegetable oil mixture described as shortenings for use in the manufacture of foodstuffs has been the subject of discussions between the Australian Dairy Produce Board and commercial interests. The Department of Trade has arranged a series of Food Missions to Japan over the past 12 months. These Missions consisted of leading Australian food processors, some of whom have closely examined the Japanese market potential for these products.

(4)   See (3) above.

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