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Tuesday, 16 February 1971
Page: 74


Dr Everingham (CAPRICORNIA, QUEENSLAND) asked the PostmasterGeneral, upon notice:

(1)   Are television films checked for subliminal advertising.

(2)   Can this type of advertising be monitored or controlled. .

(3)   If so, what action has he taken towards such control.


Sir Alan Hulme - The answer to the honourable member's question is as follows: (1.) lo (3) The Television Programme Standards of the Australian Broadcasting Control Board prohibit the use of the process known as subliminal perception or similar techniques in television programmes or advertisements. It is therefore the responsibility of licensees to ensure that such techniques are not used and therefore to check that programme matter does not involve these techniques. The Board informs me that 1 there is no evidence of the use of subliminal perception techniques in Australian television programming or advertising.







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